Giggs, one of the greatest UK rappers is born and bred in Peckham. When Gala festival wanted to announce his headline performance at Gala, in Peckham Rye Park, this was a real homecoming. In a private interview, we spoke to Giggs in detail about his life and times in Peckham, from the demolished estate he grew up in, the streets that formed him to his homecoming at the heart of his hinterland. Built around our ‘Story to Prompt’ methodology, we created the film alongside our founder Omar Karim and Joy Machine. Our method allows for deeply personal, fragmented and authentic stories to retain their essence as they are being created in AI.
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